Kevalin Saksiamkul is a sustainability advocate who decided to shift his career path after struggling with the conflicts between making money and finding meaning in design. She co-founded CHEWW.CO in 2019 with the intention of exploring the eco-friendly market in Thailand. However, she realized that individual efforts alone cannot bring a significant change towards sustainability and shifted CHEWW.CO's focus on systemic change through educating the public and consulting with businesses.