Author: Sarah Kent

The EU parliament has backed recommendations to toughen proposed measures to tackle the excessive production and consumption of fashion.

Rothy’s is running a marketing blitz in support of a New York state recycling bill, a sign of fashion’s shifting relationship with politics and advocacy.

The understated allure of classic, high quality pieces dovetails with conscious consumption calls to buy less, but better. But brands are treating the idea as just another excuse to sell more clothes.

The run-up to Earth Day has ballooned into a month-long marketing moment, even as regulators try to crack down on empty sustainability claims.

Fashion brands will need to back up ‘green’ claims or risk fines of at least 4 percent of annual revenue in the offending market. But the regulations still leave a lot open to interpretation.

Every year, millions of tons of old clothes are shipped around the world as part of the global secondhand clothing trade. Nonprofit The Or Foundation and Vestiaire Collective are lobbying for regulation that benefits the countries where they end up.