The target audience for sustainability ads is exactly who you think

The data is pretty clear-cut on who brands should target for sustainability-related marketing campaigns: It’s younger urban women.

The junk-food executive working on regenerative farming

The company that owns Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola and Mountain Dew is also trying to nudge farmers toward sustainable agriculture.

Economy zaps sustainable fund flows

Sustainable fund flows were lower in the first quarter of the year compared to the last quarter of 2022, hurt by the state of the economy, according to Morningstar.

FTC takes a microscope to sustainability claims

Companies are talking the talk on sustainability. The Federal Trade Commission is gearing up to make sure they're walking the walk.

Economic headwinds weigh on executives’ climate optimism

Organizations' optimism on their climate goals in the near term is waning, according to a new sustainability index.

The ex-presidential candidate getting into sustainable real estate

Climate-focused investor Tom Steyer is again putting his money where his mouth is.

The fast-food exec focusing on packaging

Wendy’s isn't the first company that comes to mind when thinking about sustainability. Customers don't necessarily want to pay for it, either, according to Liliana Esposito, the company’s chief corporate affairs and sustainability officer.

Treasury’s brewing fight over sustainable aviation fuel

Get ready for a new Inflation Reduction Act tax credit fight over how to measure aviation fuels' sustainability.

The e-commerce exec building a new carbon market

Stacy Kauk, Shopify's head of sustainability, thinks carbon offsets are so 2019.